The marketing strategy of “homogeneous competition, differentiated means†has been regarded as the standard by the lighting industry. Facts have proved that the advantages of this strategy are also very obvious. On the one hand, we can avoid the edge of competitors who are stronger than our own strength, and expand the living space in a certain segment; on the one hand, we can avoid vicious competition and price war. Of course, not all companies can implement “differentiationâ€. First, they need to have strong innovation capabilities and test the courage and courage of the company's leaders. Secondly, taking the differentiated route, companies must fully analyze the research market and understand the consumer psychology and consumer demand. It is possible to discover new market opportunities from consumers and then start from this aspect. R & D products and marketing. Achieve differentiation, start with products For "differentiation", Zhan Aiu, a product manager of the pursuit of beauty lighting, has a unique insight. He believes that the current industry counterfeiting is prevalent, and the lack of rationality to follow the trend is the root cause of this situation. How to highlight the characteristics of the product and achieve differentiation? Zeng A Niu has its own coup. Through long-term market research and field trips, he found that in addition to several brands that have been successful in the industry, many of the modern lighting companies' product lines are mostly ceiling lamps, and the color is monotonous almost white, while the wall lamps and Table lamps, as well as floor lamps, and other serial design products do not seem to pay much attention to, or the design level is relatively weak, so Zeng A Niu decided to start from the wall lamp, table lamp and floor lamp to seek breakthrough, and then launched other products, and constantly enrich the product line. As it turns out, Zeng Aiu’s decision is very correct. With the desk lamp, wall lamp and floor lamp in front of the "open road", the sales of other products in the US have also improved. Zeng A Niu deeply understands that there are many brands in the field of modern lamps, and the competition is fierce. If the product is planned according to conventional ideas, the product advantage is not obvious. Only by doing the opposite, we plan products from the perspective of "people have no me" and "people have me", others are "big and complete", and the pursuit of beauty is "small and beautiful", truly realizing product differentiation. aims. In order to stand firm. Second, the product's deep focus is also a core advantage. For the study of various shapes of modern lamps, the selection of various materials, and the matching of various colors, the pursuit of beauty lighting is a lot of effort, and there are more than 50 patents for single products. NY240 Engine 1 Series:power Range 900KWm-2640KWm Engine.900KWm-2640KWm CCSN POWER GENERATION INC.(Engine is a subsidiary of CCSN) , https://www.ccsnengine.com